Module Synopsis

Students will learn how businesses in various industries, such as the financial services industry, use digital technologies to transform their businesses. Students will be equipped with a strong foundation in the underlying technologies such as digital payments; data analytics and blockchain that are transforming the way businesses and the financial industry deliver products and services to customers. Students will be introduced to how digital marketing can empower businesses to engage with prospects and customers.

Learning Outcomes

Upon successful completion of this module, students will be able to:

1. Identify Digital Businesses in the various industries, such as the finance services industry.
2. Describe the fundamental concepts of digital transformation in creating new value in business models, customer experiences and the internal operational capabilities in Digital Businesses.
3. Explain how digital technologies, such as digital payments, data analytics and blockchain technologies, are used in the transformation of Digital Businesses.
4. Describe the common digital marketing channels and identify the best digital marketing strategy for the Digital Businesses.